Developed bespoke 100% cotton tote bags for the retail store to gift to customers. Overseeing every stage from concept and design to tech pack creation, sampling, and production management.
Oversee Back 2 Basics’ digital operations by updating the website with new inventory daily, publishing blog content, and sending weekly email blasts—while also developing monthly order and inventory tracking sheets to forecast stock, monitor spending, and streamline planning.
Developed custom branded hangtags for retail, handling concept, tech packs, sampling, and coordinating production to final delivery.
A’ managed Back 2 Basics’ Google Ads end-to-end, optimizing keywords, targeting, creative, and tracking to drive higher-quality traffic and maximize ROI.
A’ managed the Beyond the Basics blog and its writer-led sub-categories—covering style, gift guides, travel, health, and nutrition—to deliver strategic content that strengthened SEO and boosted organic traffic.
Our Work →